I help brands get more from the tools they already have & build marketing systems that work.

Want to make your marketing run smoothly, without stress?

Behind every great campaign is a system that keeps your tools, data, and team in sync so things actually get done.

That’s what smart marketing operations (MOPS) is all about.

When it’s in place, you can:

Build better workflows that scale with you
Know exactly who’s doing what, and when
Stop redoing work or chasing updates
Free up your team’s time and headspace
Get the most from the tools you already use
Stay on top of data, deadlines, and reporting

Without it?

You end up with tangled tools, missed handoffs, too many last-minute fixes and a team constantly putting out martech fires.

MOPS gives your marketing the structure it needs to work better, faster, and with way less stress.

Get more than
campaign output

f you're juggling too many tools, unclear workflows, or slow handovers or are overwhelmed by data gaps, AI content volume, and reporting issues you need better marketing operations.

Start by fixing how work gets done:
From first brief to final delivery.

Better MOPS gives your team back the time and headspace to focus on strategy, creativity, and results.

Better marketing through smarter operations

Marketing Operations is how you plan, execute, govern, and improve your campaigns.

AI and automation have increased content output but volume alone isn’t the goal.

How work gets done matters.

Strong MOPS reduces overwhelm, cuts inefficiency, and builds the right structures to protect your people, your brand, and your budget all while driving results that actually move the needle.

Real results

When I look at your marketing operations, I focus on how work really gets done: your systems, workflows, and approvals behind the scenes.

If something’s slowing you down or burning your team out, I’ll help you fix it.

That’s how I’ve helped clients:
→ Cut approval cycles by 40%
→ Reduce rework by 30%
→ Clarify roles and ownership
→ Get more value from tools they already pay for

Better operations don’t just improve output they make your hard work smoother, the team happier, and the results stronger.

Client Testimonials

Emily Randall, Head of Marketing Activation, Mott MacDonald

"Sandra is calm, professional, with a true understanding of our marketing technology & operational challenges."

Let's get started

If you're running marketing campaigns, you need a smart way to manage how work gets done, efficiently and sustainably.

Start with a simple, insightful MOPS Assessment Sprint.

Tell me more!